Manuel Romero Velázquez

Head of R&D | Berry Innovation Specialist

Professional with over 20 years of experience in the berry sector, leading strategic research, development and innovation (R&D) initiatives at a corporate level. Currently responsible for promoting research projects at Hortifrut, aimed at improving the productivity, quality, sustainability and competitiveness of the business on a global scale.

Throughout my career, I have coordinated multidisciplinary research programmes, managing collaborations with scientific centres, universities and international technical teams. My work focuses on the effective transfer of knowledge to the field, integrating science, technology and commercial needs to generate solutions applicable to the cultivation and production of berries.

Specialised in:
• Strategy and management of corporate R&D programmes
• Innovation in berry production systems
• Evaluation and development of new varieties
• Agronomic optimisation and production sustainability
• Coordination of international research networks

Committed to developing innovations that strengthen the value chain of the berry sector, contributing to more efficient and sustainable production in line with global market demands.