José Luis Escobar

I am a business professional based in Spain, currently working in my family business, Berdea, an agricultural production company strongly focused on sustainability and digitalization. I previously worked at Amazon before returning to Almería. I hold a degree in Business Administration from the University of Deusto. My work focuses on fresh produce commercialization across European markets, while I also develop independent projects related to digitalization, data analysis, and process optimization.