José Luis Escobar
About José Luis Escobar
grower
Spain
I am a business professional based in Spain, currently working in my family business, Berdea, an agricultural production company strongly focused on sustainability and digitalization. I previously worked at Amazon before returning to Almería. I hold a degree in Business Administration from the University of Deusto. My work focuses on fresh produce commercialization across European markets, while I also develop independent projects related to digitalization, data analysis, and process optimization.
Will speak at
April 15, 2026
Field day Spain
John Deere Parla Innovation Center
A full day of live robot demos, direct user feedback from Spanish farmers, and insights from distributors. This stop provides a unique opportunity to discover solutions adapted to Iberian crops and farming systems.