Javier Fernández

High Value Crop Production System Manager at John Deere, a global leader in agricultural equipment and solutions. My mission is to identify and seize opportunities in the high value crop segment, which includes fruits, vegetables, nuts, and ornamentals, to enhance the value proposition and competitive advantage of our company and our customers.

With more than 15 years of experience in the agricultural sector, I have developed a solid background in sales, marketing, and product management, as well as a deep understanding of the customer needs and market trends. I have also acquired expertise in precision farming, product marketing, and aftermarket sales, which enable me to deliver innovative and tailored solutions that improve the productivity, profitability, and sustainability of our customers. As the leader of the High Value Crop Innovation Center in Parla (Spain), I collaborate with leading companies and start-ups from the high value crop space to create and implement cutting-edge technologies and best practices. My goal is to leverage my skills and experience to support the growth and development of the high value crop business at John Deere, and to contribute to the company’s vision of feeding the world.