Pink Lady® Europe is a non-profit association that brings together nurseries, growers and certified distributors around a shared vision of excellence. Born in 1997 from the passion of pioneering apple growers, the organization now unites over 3,000 producers committed to cultivating a unique apple with exceptional taste, color and aroma.

Built on strong values, respect for people, nature and time, Pink Lady® Europe has developed an innovative and sustainable model that prioritizes collective success. The association defines strategic directions, ensures high production standards and fosters collaboration across the value chain, guaranteeing consistent quality and continuous innovation.